Beer profits drop - it may be the packaging?

I have the pursuit of the beer industry for a while and wonder why they just do not "get it" in their marketing efforts. You can not continue to package products that appeal to seniors and women can. It is not just the calories that this product (making it less attractive for women and senior citizens with a tasteless overflow low carb, low calorie introductions).

The product offers just do not "associated" with a different audience than men. Now that's a bigMarketing ploy. Market for men, but believe what? In this way they miss more than 50% of the potential market. It is not to make it better, no matter how many "beer bimbo get" ads that they generate. With all the climbing beer giant, for a market share that it is negligent, and lost the ability, not on the market, women and seniors.

This title compelled to explore me to the subject a little more.
(Anheuser-Busch's Q1 profit falls.) It seems that beer is not able to move themselves onthe traditional male-oriented marketing campaigns. Beer sales in general on the decline while wine sales have been on the rise. I could give you dozens of examples of new wine products for women and seniors with their product packaging. The package is everything from cute and cuddly creatures to exotic and romantic offerings.

Wine has really gone "niche" in their product, even wines that are available in pink packaging (Ugh.), but theBoom in wine sales has proven that the packaging works. Hopefully the beer observed industry.

I wrote about clever ways to market wine to women in my article "advertising" Women with packaging. "If you have a copy it is in the" Best of the Diva "Part # 1 available
http://packaginguniversity.com/pkgustorefront.htm

Aside from the hype, are the material from which the can or bottle of some interesting new concepts in beer packaging should be madestarting to finally surface.

I did this a particularly attractive from a branding perspective.
(New Belgium Brewing is the Summer's Most Flavorful and Figure-Friendly Beer: Go ahead and show a little more this season! Skinny Dip, New Belgium Brewing newest seasonal beer, throws his calories and carbohydrates while exercising a full-bodied taste, which she The coolest place for a figure-friendly and very refreshing summer beer.)

Other new packaging systemsincludes Heineken keg can for the fridge, cold beer, are the people at home. But seriously, as much as I love beer, I'm not going to buy it in a barrel, except for a special occasion.

Move over Coosi ... (Coors Light's "cold in hand" innovation, the Cold Wrap Bottle, is a fusion of Rocket Science "and" Rocky Mountain cold refreshment. Each Cold Wrap Bottle has a 360-degree label with Outlast (R) technology to beer cooler more by helping to keep away the heat of the hand a drinkerfrom the beer. Outlast (R) Thermocules (TM), the same high-tech insulator developed for space travel, actually reflects the heat from the hand, so that the cold refreshment) last longer in the bottle.
No more warm beer. Well, that's innovation.

I'm sure there are more exciting new features that I do not know. I've run across several fruit-related beer and I can really inspire of Samuel Adams Chocolate Bock, mmm chocolate. But for the most part connected with better beerthe two largest demographic audiences with their product packaging (seniors and women) when they expected future profits and no losses.